Practical guides on postback URLs, S2S tracking, and connecting affiliate conversions to Meta CAPI and Google Ads.
A postback URL is a server-to-server callback that tells your ad platform a conversion happened. Learn how postbacks work, what parameters they carry, and why they beat pixel tracking.
S2S postback tracking and browser pixels solve the same problem in very different ways. Here's when each one wins and why most affiliate programs default to S2S.
A practical walkthrough for setting up your first postback URL: building the endpoint, picking macros, testing, and avoiding the mistakes that break attribution.
Step-by-step guide to configuring an Action Tracker postback in Impact.com — including SubID slots, payout macros, and how to verify it's firing.
How to configure PartnerStack postback URLs end-to-end — partner key macros, click-ID passthrough, and forwarding conversions to Meta and Google.
Stop losing affiliate conversions to iOS 14 and ad blockers. Learn how to wire affiliate postbacks into Facebook Conversions API for accurate Meta ad attribution.
Google Ads can ingest affiliate conversions via Offline Conversion Imports. Here's how to pipe affiliate postbacks into Google using the gclid you captured at click time.
SubIDs are the duct tape of affiliate attribution. Learn what they are, how to use them to carry click IDs through to your postback, and how to avoid the common collisions.
Every postback URL is built from the same handful of macros. Here's a reference cheat sheet for the parameters you'll actually use across Impact, PartnerStack, ShareASale, and others.
A debugging checklist for when your affiliate postback isn't firing, isn't arriving, or arrives with broken data. Work top to bottom and you'll find the bug.