Practical guides on postback URLs, S2S tracking, and connecting affiliate conversions to Meta CAPI and Google Ads.
A practical walkthrough for connecting Google Ads Enhanced Conversions to AffPixel — Developer Token, Customer ID, Conversion Action, OAuth Client, Refresh Token, and how to send a safe test conversion.
A practical walkthrough for connecting TikTok Events API to AffPixel — create a pixel, generate an Access Token, capture ttclid through your SubID, and send a safe test event.
A postback URL is a server-to-server callback that tells your ad platform a conversion happened. Learn how postbacks work, what parameters they carry, and why they beat pixel tracking.
S2S postback tracking and browser pixels solve the same problem in very different ways. Here's when each one wins and why most affiliate programs default to S2S.
A practical walkthrough for setting up your first postback URL: building the endpoint, picking macros, testing, and avoiding the mistakes that break attribution.
Step-by-step guide to configuring an Action Tracker postback in Impact.com — including SubID slots, payout macros, and how to verify it's firing.