Practical guides on postback URLs, S2S tracking, and connecting affiliate conversions to Meta CAPI and Google Ads.
A postback URL is a server-to-server callback that tells your ad platform a conversion happened. Learn how postbacks work, what parameters they carry, and why they beat pixel tracking.
A practical walkthrough for setting up your first postback URL: building the endpoint, picking macros, testing, and avoiding the mistakes that break attribution.
Step-by-step guide to configuring an Action Tracker postback in Impact.com — including SubID slots, payout macros, and how to verify it's firing.
How to configure PartnerStack postback URLs end-to-end — partner key macros, click-ID passthrough, and forwarding conversions to Meta and Google.
Every postback URL is built from the same handful of macros. Here's a reference cheat sheet for the parameters you'll actually use across Impact, PartnerStack, ShareASale, and others.
A debugging checklist for when your affiliate postback isn't firing, isn't arriving, or arrives with broken data. Work top to bottom and you'll find the bug.