Practical guides on postback URLs, S2S tracking, and connecting affiliate conversions to Meta CAPI and Google Ads.
S2S postback tracking and browser pixels solve the same problem in very different ways. Here's when each one wins and why most affiliate programs default to S2S.
SubIDs are the duct tape of affiliate attribution. Learn what they are, how to use them to carry click IDs through to your postback, and how to avoid the common collisions.
A practical guide to affiliate link tracking: how tracking links, click IDs and SubIDs connect a click to a conversion, and how to set it up without losing attribution.
A buyer's checklist for affiliate tracking software: postback support, ad-platform integrations, click-ID capture, pricing model, data ownership and more — with the questions to ask before you pay.